We've extended OptiPub's powerful tagging functionality to include publications. You can now add tags directly through the publication editor. Once tags are added to a publication, you can take action on them across the website.

Adding tags to publications

You now have the ability to create queries within your funnels by campaign, campaign tag, or campaign partner.

Campaign rules in funnel query builder

You can now create rules in the funnel builder under the query rule for the following items -

  • Campaign: Create queries within funnels based on the specific campaign users came from.
  • Campaign Tag: Create queries within funnels using campaign tags.
  • Campaign Partner: Create queries within funnels based on campaign partners.

Learn more about funnels here.

With the growing online threat of credentials theft, simple password protection is not enough. We now allow administrators to enable two factor authentication by permission group. Once toggled on, any users within that group will be required to configure two factor on next login.

Enable Two Factor Authentication

We highly encourage all users to enable two-factor now. OptiPub will soon force two-factor on any users with write permissions globally to protect our clients data. SMS isn't perfect as it is susceptible to SIM hijacking, but it's a huge step forward and adds a lot of protection with minimal inconvenience. Soon we will add support for more advanced two factor methods like hardware keys.

Our dynamic segments have become even more robust with the addition of new query filters. You can now create segments based on:

  • Domain Match: Segment subscribers based on their email domain or set of domains.
  • Variable Match: Segment subscribers matching specific provided custom subscriber data values.
  • Interaction with Tagged Content: Segment subscribers who have opened or clicked on messages and/or auto-responders associated with specific tags.
    dynamic segments domain query

As a reminder, we've also integrated suppression segment support. You can now use outside suppression files in MD5, SHA256 and SHA512 format as excluded segments.