The funnel action is a function that occurs after a specified funnel event. An example might be an email that is triggered to send after a subscriber signs up to a publication

These are all the funnel actions available on OptiPub.

Timing an Action

Every action has a When do you want to fire the action? setting:

Option	Behaviour
Immediately	Fires as soon as the previous step completes.
Delayed	Waits a number of minutes, hours, or days.
Delayed at a Specific Time	Waits a number of days, then fires at a chosen time of day.
Delayed on a Type of Day	Waits a number of days, then fires on the next weekday, weekend, named day, or day of the month.
Specific Day/Time	Fires at a chosen calendar date and time.

Timezones

Options that involve a clock time or calendar day also ask for a Default Timezone, preset to your own. It is only a fallback: when the subscriber's email address has a timezone of its own, the time is interpreted there instead, so "9:00 AM" reaches a subscriber in Tokyo at 9:00 AM Tokyo time and a subscriber in Denver at 9:00 AM Denver time. Addresses with no timezone use the default.

Tick Always use this timezone to pin the step to the selected zone for everyone, for example a deadline reminder that must land at one exact moment.

Because each subscriber's send is computed in their own zone, a single step can fan out over roughly a day across a global audience.

Email

Action	Description
Opt In Email	Allows an email address to start receiving email again after they have clicked spam or list unsubscribed.

Message

Action	Description
Send Notification	Sends the requested auto responder to the subscriber's app that triggered the funnel.
Send SMS	Sends the requested auto responder to the subscriber's phone hat triggered the funnel.
Send Email	Sends the requested auto responder to the subscriber's email that triggered the funnel.

Subscription

Action	Description
Create Subscription	Sends the requested auto responder to the subscriber's app that triggered the funnel.
Prune	Sends the requested auto responder to the subscriber's phone hat triggered the funnel.
Unsubscribed	Sends the requested auto responder to the subscriber's email that triggered the funnel.
Add Tags	Adds tags to subscriptions.
Remove Tags	Removes tags from subscriptions.

Subscriber

Action	Description
Add Tags	Adds tags to subscribers.
Remove Tags	Removes tags from subscribers.

Condition

Action	Description
Query	Produces a true or false result on a subscription, subscriber, email, or publication. Email rules include the address's mailbox provider, language, and timezone.
Split	Selects a random output based upon the percentage selector. For example, a 90% chance would result in 10% of all requests going out true while 90% going out false.

Segment

Action	Description
Add to Segment	Adds an email address to the requested segment.
Remove from Segment	Removes an email address from the requested segment.

Request

Action	Description
Send Webhook / Post to URL	Sends a JSON webhook payload to an external URL.