OptiPub provides various methods of importing subscribers into your OptiPub account. All newly created subscribers are added as either an active or lead (prospective) subscription on import.

Lead subscriptions

Leads have exclusively never been an active or inactive subscriptions in OptiPub. Leads just mean we have their information and associate them to a publication, but leads have not opted-in to receive emails, and therefore leads should never be sent emails. You can however use leads to exclude addresses from receiving emails.

A Subscription always requires an association to a Campaign. A Default Campaign is provided initially to use with imports, but we strongly recommend to create campaigns based on your companies' acquisition methods for subscribers acquired through OptiPub.

Subscribers' metadata can be imported into OptiPub Variables and Tags along with the subscriber import.

Funnels can also be setup to listen for a range of events which can trigger various actions having to do with the import methods listed in this guide.

We can assist with migrating existing subscribers into accurate campaigns during onboarding and we are always available to provide assistance or answer any questions.

Methods to Import Subscribers

OptiPub Web Console

Segment imports do not require a additional subscription type. But they include an option to create an active or lead (prospective) subscription.

Setting a subscription type requires a Campaign and Partner.

Import to a Segment using OptiPub

API

Using the API requires a Personal API Key for authorization.

API Methods can create an active or lead (prospective) subscription.

Active subscriptions require an Effort ID created from a Campaign.

Use the API to Create a Subscription

Use the API to Import a Segment

Public

Website Form

OptiPub Elements require the web page to load our javascript element from a verified Domain.

Insert an <optipub-subscribe> OptiPub Element on your website.

Email

One-Click Signups add emails to an existing segment, and require existing subscriber data.

Use a Funnel to listen for new names added to the segment, and add an action after to create a subscription.

One-Click Sign-ups

Public API Request

The public endpoint requires an existing Campaign and Effort ID

Create a Subscription by POST Request