Understanding Our Tracking System


OptiPub uses an extensive tracking system to associate users' actions across your digital properties. This information is compiled and shown to you throughout our reporting tools within OptiPub. Our tracking SDK needs to be installed correctly on all of your digital properties in order for this system to correctly associate your users' information.



Failure to install the tracking SDK correctly on your websites may lead to incorrect statistics within the reporting tools.

User Privacy

Our system respects the privacy of end users who do not wish to be tracked. We do this by listening and acknowledging the "Do Not Track" signals sent from browsers to our systems. If a tracking signal is received from a user who has their "Do Not Track" flag enabled within their browser, our system will accept the request and take no action on it.