The Messages page allows you to view all messages previously sent on your OptiPub installation. Messages are automatically organized into the following sections:

Status	Description
Sent	Messages that have been delivered to segments.
Scheduled	Messages with a future send time. You can edit or cancel them before they send.
Tests	Messages sent to test email addresses instead of segments.
Canceled	Scheduled messages that were canceled before sending.

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Messages cannot be deleted once created. Canceled messages are filed in the Canceled column.

Exporting Messages

Click the grey Export button to export message data.

Create a Message

Navigate to Messaging > Create Message to open the 3-step wizard. OptiPub supports both email and SMS channels.

Step 1 — Configure & Recipients

Field	Required	Description
Channel	Yes	Choose Email or SMS.
Test Message	No	Toggle on to send to a test list instead of segments.
Publication	Yes	The publication this message belongs to.
Name	Yes	An internal name for the message.
Send Time	Yes	Immediately or Later (pick a date and time). Hidden for test messages.
Content Type (Email)	Yes	Article, Lift Letter, or Free Style (if enabled).
Binding (Email)	No	Override the publication's default sending IP binding.
Messaging Service (SMS)	Yes	Select the SMS messaging service to use.
Included Segments	Yes (live)	Segments to send to. Required for non-test messages.
Excluded Segments	No	Segments to exclude from the send.

For test messages, enter email addresses or phone numbers directly instead of selecting segments.

Step 2 — Content

Email messages:

Select a Template for the email layout.
Choose the From sender and Reply To sender.
Write a Subject line and optional Preview text.
Compose the message body using the content editor.
For split tests, configure 2–4 variants with sample sizes and winning criteria.

SMS messages:

Write the message content (up to 500 characters).

Step 3 — Confirm

Review the summary of your message, recipients, and schedule, then click Send.