Glossary

The primary offer is the initial action of the campaign builder.

This offer will be displayed to the visitor on exit or mouse out.

The upsell occurs after the customer has approved the primary offer.

The decline upsell occurs when the customer approves the primary offer, but declines the upsell.

Automated sequences of communications that engage and nurture your leads post-conversion.

This is a listener that waits for something to happen to a subscription.

This is a function that occurs after a specified funnel event.

A special funnel action that has two outcomes.

A unique link in OptiPub that references a single instance of a campaign.

The order page hosts an order form or a free sign up. It's where the campaign's 'Primary Offer' is displayed.

The promo is a landing page that is intended to prepare the user to make a purchase on the order page.