Publications
A Publication represents your brand or product in OptiPub. All services — messages, subscribers, campaigns, segments, and more — are organized by publication. You can create as many publications as you need.
Navigate to Administration > Publications
Publications Table
The publications list shows all publications in your account. Available columns:
| Column | Description |
|---|---|
| ID | Unique identifier |
| Name | The publication name |
| Code | A short code auto-generated from the name |
| Domain | The domain associated with the publication |
| Binding | The sending IP binding assigned to this publication |
| Logo | The publication's logo image |
| Tags | Tags applied to the publication |
| Active | Whether the publication is active |
| Show Online | Whether the publication is visible to subscribers online |
| Paid | Whether this is a paid publication |
Deactivated publications will not appear as a dropdown option in Messaging > Create Message, but may still appear in other parts of OptiPub.
Creating a Publication
Only users in the Administrators group can create publications.
- Navigate to Administration > Publications.
- Click the Create button.
- Enter a Name for the publication. This is the only required field — you can configure everything else after creation.
- Click Save.
A short Code is auto-generated from the name (initials for multi-word names, or the first three characters for single-word names).
Editing a Publication
Click the three-dot menu on a publication row and select Edit to open the full settings. The edit form has four tabs:
Tab 1 — Options
Core publication settings and branding.
| Field | Required | Description |
|---|---|---|
| Active | — | Whether the publication is active. Inactive publications stop appearing in message creation |
| Show Online | — | Whether the publication is visible to subscribers in online views |
| Paid | — | Mark as a paid publication to enable pricing plan and billing features |
| Name | Yes | The publication name (must be unique) |
| Code | No | A short identifier, auto-generated from the name |
| Domain | Yes | The domain associated with this publication (see Domains) |
| Binding | Yes | The sending IP binding for messages from this publication (see Bindings) |
| Additional Publications | No | Link other publications to this one |
| Default Template | No | The default template applied to pages and content |
| Logo Image | No | A logo from your Assets library |
| Favicon | No | A favicon image from your Assets library |
| Default Messaging Service | No | The default messaging service for sending emails |
| Tags | No | Tags for organizing publications |
When Paid is enabled, two additional fields appear (edit mode only):
| Field | Description |
|---|---|
| Mobile Pricing Plan | The pricing plan used for mobile subscriptions |
| Mobile Effort | The effort associated with mobile subscriptions |
Theming
At the bottom of the Options tab, the Theming section lets you define default typography and color settings that are applied when building content in the visual editor. A live preview updates as you make changes.
Theming is organized into four sub-tabs:
| Sub-tab | Settings |
|---|---|
| Headings | Font family, weight, size, color, line height, and letter spacing for each heading level (H1–H6). Use Copy to All to apply one heading's settings across all levels |
| Paragraph Text | Font family, weight, size, color, line height, and letter spacing for body text |
| Links | Link color and hover color |
| Colors | A custom color palette available in the editor's color picker. Add, remove, or update colors as needed |
Click Reset to Defaults to restore all theme settings to their original values.
Tab 2 — Content
Publication content used in macros, subscriber-facing pages, and unsubscribe flows.
| Field | Description |
|---|---|
| URL | The publication's website URL |
| Subscription URL | The URL for the subscription/signup page |
| Tagline | A short tagline for the publication |
| About | Rich text description of the publication |
| About More | Extended description (rich text) |
| Unsubscribe Page HTML (Before Form) | Custom HTML displayed above the unsubscribe form |
| Unsubscribe Page HTML (After Form) | Custom HTML displayed below the unsubscribe form |
Tab 3 — Additional Information
Contact details, URLs, SMS configuration, commerce integrations, and legal text.
Contact Information
| Field | Description |
|---|---|
| Phone Number | Customer service phone |
| Hours of Operation | Business hours |
| Fax | Fax number |
| Customer service email | |
| Address / City / State / Zip / Country | Mailing address |
| VIP Phone Number / VIP Email | VIP support contact details |
| Advertising Email | Contact for advertising inquiries |
URLs
| Field | Description |
|---|---|
| Disclosure URL | Link to disclosure/terms page |
| Privacy URL | Link to privacy policy |
| Advertorial URL | Link to advertorial disclaimer |
| Promo URL | Promotional landing page URL |
| Landing Page URL | Default landing page URL |
| External Offer URL | External offer page URL |
| OptOut Mail URL | Mail opt-out page URL |
| OptOut Promo URL | Promotional opt-out page URL |
SMS Settings
| Field | Description |
|---|---|
| SMS Signup Disclaimer | Rich text disclaimer shown during SMS opt-in. A default template is provided with a Reset button to restore it |
Commerce Integrations
These sections appear only when the corresponding integration is configured:
- ThriveCart Mapping — select ThriveCart products to associate with this publication
- SamCart Mapping — select SamCart products to associate with this publication
Legal
| Field | Description |
|---|---|
| Copyright | Full copyright notice (rich text) |
| Copyright Short | Abbreviated copyright text (rich text) |
Tab 4 — Billing Information
Publication-specific billing address. By default, publications use the account-level billing address.
Toggle Use Default off to enter a publication-specific billing address:
| Field | Required | Description |
|---|---|---|
| Address | Yes | Billing street address |
| Address 2 | No | Suite, unit, etc. |
| Name | Yes | Billing contact name |
| Yes | Billing contact email | |
| City | Yes | Billing city |
| State | Yes | Billing state |
| Zip Code | Yes | Billing zip code |
Bindings
Publication bindings determine which sending IP address a message uses by default. Examples of binding types are "free" and "paid" publication bindings.
By organizing publications by binding, you can separate your more highly engaged publications (such as paid) from those with higher volume or less engagement (such as free). This protects IP reputation for your most important sends.
During message creation, you can override the default binding if needed.
Dedicated IP Addresses
IP address reputation is a major factor email providers use to determine the legitimacy of messages. OptiPub provisions dedicated IP addresses for your account. Contact OptiPub support to purchase additional dedicated IPs.
Publication Macros
Many publication fields are available as macros for use in templates, messages, and pages:
{$sys_publication.[setting]}— values defined on the publication (e.g.{$sys_publication.name}){$sys_division.[setting]}— values from the publication's additional info (e.g.{$sys_division.privacy_url},{$sys_division.cs_email})
These macros are configured directly through the publication's edit form and resolve dynamically in rendered content.
Updated 4 days ago