Welcome to OptiPub — the marketing platform built for publishers. OptiPub gives you everything you need to manage subscribers, send email and SMS messages, build landing pages, run campaigns, and grow your audience, all from one place.

This guide will walk you through the essentials so you can get up and running quickly.

Key Concepts

Before diving in, here are the core building blocks you'll work with in OptiPub:

Publication

A Publication is your brand or product. It's the top-level resource in OptiPub — nearly everything you create (messages, segments, campaigns, senders) belongs to a publication. If you manage multiple brands, each one gets its own publication.

Subscription

A Subscription represents a subscriber's relationship to a publication. Subscriptions can be:

Active — The subscriber has opted in and can receive messages.
Inactive — The subscriber was previously active but has since unsubscribed or expired.
Lead — You have the subscriber's information, but they have not opted in to receive messages.

Segment

A Segment is a list of subscribers you can target when sending messages. Segments can be static (a fixed list you import or build manually) or dynamic (automatically populated based on search criteria you define).

Sender

A Sender is the "from" identity your subscribers see in their inbox. Each sender is tied to a verified domain and a publication. You'll need at least one sender before you can send messages.

Campaign

A Campaign tracks how subscribers are acquired and groups your marketing efforts together. Campaigns connect your ads, landing pages, messages, and funnels into a single trackable unit.

What's Next

Now that you know the basics, follow these steps to start using OptiPub:

Set up your account — Create a publication, verify your domain, and set up a sender.
Send your first message — Create a segment and send a test message.
Import your subscribers — Bring in your existing subscriber list.

For a complete list of terms and definitions, see the Glossary.