A funnel event is a listener that waits for something to happen to a subscription. It can be anything from subscribing to a publication, visiting a page, opening an email or stopping a subscription.

These are all the funnel events available on OptiPub.

Campaign

Event	Description
Abandoned	Triggers after a campaign visitor does not complete the landing page goal within the configured follow up period.

Email

Event	Description
Activity	Triggers based on an amount of clicks or opens. You can specify the amount and the intervals.
Clicked	Triggers once when a unique subscriber clicks on a link within an email that was sent to them.
Added Email to Segments	Triggers based on an email being added to a segment.
Deleted Email from Segments	Triggers based on an email being removed from a segment.
FBL (Feedback Loop)	Occurs when our email system receives a feed back loop from an email provider. This normally occurs when a subscriber reports an email as spam.
Hard Bounced	Occurs when an email faces a permanent reason why it cannot be delivered, otherwise known as a 'hard bounces'.
List Unsubscribed	Triggers when a user clicks Unsubscribe within their email provider. Only some providers report these, such as Gmail.
Opened	Triggers when a unique subscriber opens an email that was sent to them.

Subscription

Event	Description
Credited	Triggers when a current subscriber is credited for a further subscription period.
Renewed	Triggers when a current subscriber's account in renewed.
Duplicate	Triggers when a current subscriber signs up for the same publication and already has a active subscription to the publication.
New	Occurs when a subscriber signs up for the first time on a publication.
Reactivated	Occurs when an a subscriber signs up for a subscription they have previously had that is currently inactive.
Unsubscribed	Occurs when the subscriber unsubscribes from a subscription.
Tags Added	Triggers when tags are added to a subscription.
Tags Removed	Triggers when tags are removed from a subscription.

Subscriber

Event	Description
Tags Added	Triggers when tags are added to a subscriber.
Tags Removed	Triggers when tags are removed from a subscriber.

Funnel

Event	Description
Manually Added	Occurs when a subscription is manually added to a funnel.

Funnel Events in Funnel Builder

Funnel Events are represented in the Funnel Builder with cells that have a 'listening' icon on a green background.

When you add a Funnel Event on the Funnel Builder, you are presented with a series of options. All Funnel Events have the Funnel Event selector and a name form. The name is used primarily to name the Funnel on the Funnel Builder.