Funnel Events

All the types of Funnel Events that can be used in the Funnel Builder.

A funnel event is a listener that waits for something to happen to a subscription. It can be anything from subscribing to a publication, visiting a page, opening an email or stopping a subscription.

These are all the funnel events available on OptiPub.

Campaign

EventDescription
AbandonedTriggers after a campaign visitor does not complete the landing page goal within the configured follow up period.

Email

EventDescription
ActivityTriggers based on an amount of clicks or opens. You can specify the amount and the intervals.
ClickedTriggers once when a unique subscriber clicks on a link within an email that was sent to them.
Added Email to SegmentsTriggers based on an email being added to a segment.
Deleted Email from SegmentsTriggers based on an email being removed from a segment.
FBL (Feedback Loop)Occurs when our email system receives a feed back loop from an email provider. This normally occurs when a subscriber reports an email as spam.
Hard BouncedOccurs when an email faces a permanent reason why it cannot be delivered, otherwise known as a 'hard bounces'.
List UnsubscribedTriggers when a user clicks Unsubscribe within their email provider. Only some providers report these, such as Gmail.
OpenedTriggers when a unique subscriber opens an email that was sent to them.

Subscription

EventDescription
CreditedTriggers when a current subscriber is credited for a further subscription period.
RenewedTriggers when a current subscriber's account in renewed.
DuplicateTriggers when a current subscriber signs up for the same publication and already has a active subscription to the publication.
NewOccurs when a subscriber signs up for the first time on a publication.
ReactivatedOccurs when an a subscriber signs up for a subscription they have previously had that is currently inactive.
UnsubscribedOccurs when the subscriber unsubscribes from a subscription.
Tags AddedTriggers when tags are added to a subscription.
Tags RemovedTriggers when tags are removed from a subscription.

Subscriber

EventDescription
Tags AddedTriggers when tags are added to a subscriber.
Tags RemovedTriggers when tags are removed from a subscriber.

Funnel

EventDescription
Manually AddedOccurs when a subscription is manually added to a funnel.

Funnel Events in Funnel Builder

Funnel Events are represented in the Funnel Builder with cells that have a 'listening' icon on a green background.

Funnel Event in the Funnel Builder.

Funnel Event in the Funnel Builder.

When you add a Funnel Event on the Funnel Builder, you are presented with a series of options. All Funnel Events have the Funnel Event selector and a name form. The name is used primarily to name the Funnel on the Funnel Builder.