You don't need to write code to integrate with OptiPub. Connect your tools using Zapier for event-driven automation, or use AI assistants via MCP for conversational, on-demand access.
Zapier
OptiPub integrates with Zapier, connecting your OptiPub account to 8,000+ apps — no code required.
Triggers
Triggers start a workflow when something happens in OptiPub:
| Trigger | Description |
|---|---|
| Subscribe | Fires when a new subscription occurs |
| Unsubscribe | Fires when a subscription is cancelled |
| List-Unsubscribe | Fires when a list-unsubscribe is received |
| Hard Bounce | Fires when a hard bounce is received |
| Feedback Loop | Fires when a feedback loop message is received |
All OptiPub triggers are instant — Zapier receives the event in real time, no polling delay.
Actions
Actions let other apps push data into OptiPub:
| Action | Description |
|---|---|
| Create Subscription | Subscribe an email to a publication |
| Cancel Subscription | Cancel an existing subscription |
| Add Email to Segment | Add an email address to a segment |
| Remove Email From Segment | Remove an email address from a segment |
| Add Tag to Subscriber | Tag a subscriber |
| Remove Tag From Subscriber | Remove tags from a subscriber |
| Create Resource | Create a new article/resource |
| Send Email | Send an HTML transactional email |
Searches
| Search | Description |
|---|---|
| Find Subscriber | Look up a subscriber by email or ID |
| Find Effort | Look up a campaign effort by ID |
Popular Recipes
Here are a few common workflows to get started:
- Google Forms + OptiPub — Create subscriptions from form submissions
- ClickFunnels + OptiPub — Add funnel contacts to email segments
- Mailchimp + OptiPub — Sync unsubscribers from Mailchimp into an OptiPub segment
- Google Sheets + OptiPub — Log feedback loop messages to a spreadsheet
- Salesforce + OptiPub — Create CRM records for new subscriptions
Browse all templates at zapier.com/apps/optipub/integrations.
AI Assistants (MCP)
OptiPub provides Model Context Protocol (MCP) servers that let AI assistants like ChatGPT, Cursor, Windsurf, and Claude interact directly with your OptiPub instance — no code, just conversation.
| Server | Purpose | Auth |
|---|---|---|
| Documentation MCP | Search API reference and docs | None |
| Platform MCP | Manage your OptiPub instance | OAuth or Bearer Token |
Examples of what you can ask:
- "How many active subscribers does my Daily Briefing publication have?"
- "Create a new landing page called Spring Promo"
- "List my segments and their subscriber counts"
- "Send a test email to me with the subject 'Welcome Draft'"
For full setup instructions including configuration for ChatGPT, Cursor, Windsurf, Claude Desktop, and Claude Code, see Using AI with OptiPub.