You don't need to write code to integrate with OptiPub. Connect your tools using Zapier for event-driven automation, or use AI assistants via MCP for conversational, on-demand access.

Zapier

OptiPub integrates with Zapier, connecting your OptiPub account to 8,000+ apps — no code required.

Triggers

Triggers start a workflow when something happens in OptiPub:

Trigger	Description
Subscribe	Fires when a new subscription occurs
Unsubscribe	Fires when a subscription is cancelled
List-Unsubscribe	Fires when a list-unsubscribe is received
Hard Bounce	Fires when a hard bounce is received
Feedback Loop	Fires when a feedback loop message is received

All OptiPub triggers are instant — Zapier receives the event in real time, no polling delay.

Actions

Actions let other apps push data into OptiPub:

Action	Description
Create Subscription	Subscribe an email to a publication
Cancel Subscription	Cancel an existing subscription
Add Email to Segment	Add an email address to a segment
Remove Email From Segment	Remove an email address from a segment
Add Tag to Subscriber	Tag a subscriber
Remove Tag From Subscriber	Remove tags from a subscriber
Create Resource	Create a new article/resource
Send Email	Send an HTML transactional email

Searches

Search	Description
Find Subscriber	Look up a subscriber by email or ID
Find Effort	Look up a campaign effort by ID

Popular Recipes

Here are a few common workflows to get started:

Google Forms + OptiPub — Create subscriptions from form submissions
ClickFunnels + OptiPub — Add funnel contacts to email segments
Mailchimp + OptiPub — Sync unsubscribers from Mailchimp into an OptiPub segment
Google Sheets + OptiPub — Log feedback loop messages to a spreadsheet
Salesforce + OptiPub — Create CRM records for new subscriptions

Browse all templates at zapier.com/apps/optipub/integrations.

AI Assistants (MCP)

OptiPub provides Model Context Protocol (MCP) servers that let AI assistants like ChatGPT, Cursor, Windsurf, and Claude interact directly with your OptiPub instance — no code, just conversation.

Server	Purpose	Auth
Documentation MCP	Search API reference and docs	None
Platform MCP	Manage your OptiPub instance	OAuth or Bearer Token

Examples of what you can ask:

"How many active subscribers does my Daily Briefing publication have?"
"Create a new landing page called Spring Promo"
"List my segments and their subscriber counts"
"Send a test email to me with the subject 'Welcome Draft'"

For full setup instructions including configuration for ChatGPT, Cursor, Windsurf, Claude Desktop, and Claude Code, see Using AI with OptiPub.