Events
What is an event?
An event is an action taken by a subscriber that triggers a funnel to fire. An event can be anything from subscribing to a publication, visiting a page, purchasing, opening an email or stopping a subscription.
Available Events
Type | Event | Triggered On |
---|---|---|
Opened | An Opened occurs when a subscriber opens an email that was sent to them. | |
Clicked | A Clicked occurs when a subscriber clicks on a link within an email that was sent to them. | |
FBL | A FBL occurs when our email system receives a feed back loop from an email provider. This normally occurs when a subscriber reports an email as spam. | |
Hard Bounced | A Hard Bounced occurs when an email hard bounces when attempting to delivery an email. | |
List Unsubscribed | A List Unsubscribed occurs when a user clicks Unsubscribe within their email provider. Only some providers report these, such as gmail. | |
Subscription | Duplicate | A Duplicate is triggered when a current subscriber signs up for the same publication and already has a active subscription to the publication. |
Subscription | New | A New event is fired when a subscriber signs up for the first time on a publication. |
Subscription | Reactivated | A Reactivated is triggered when an a subscriber signs up for a subscription they have previously had that is currently inactive. |
Subscription | Unsubscribed | An Unsubscribed occurs when the subscriber unsubscribes from a subscription. |
Subscription | Inactive | An Inactive event fires when a subscription has been inactive according to the provided parameters. |
Updated over 4 years ago