Events

What is an event?

An event is an action taken by a subscriber that triggers a funnel to fire. An event can be anything from subscribing to a publication, visiting a page, purchasing, opening an email or stopping a subscription.

Available Events

Type	Event	Triggered On
Email	Opened	An `Opened` occurs when a subscriber opens an email that was sent to them.
Email	Clicked	A `Clicked` occurs when a subscriber clicks on a link within an email that was sent to them.
Email	FBL	A `FBL` occurs when our email system receives a feed back loop from an email provider. This normally occurs when a subscriber reports an email as spam.
Email	Hard Bounced	A `Hard Bounced` occurs when an email hard bounces when attempting to delivery an email.
Email	List Unsubscribed	A `List Unsubscribed` occurs when a user clicks `Unsubscribe` within their email provider. Only some providers report these, such as gmail.
Subscription	Duplicate	A `Duplicate` is triggered when a current subscriber signs up for the same publication and already has a `active` subscription to the publication.
Subscription	New	A `New` event is fired when a subscriber signs up for the first time on a publication.
Subscription	Reactivated	A `Reactivated` is triggered when an a subscriber signs up for a subscription they have previously had that is currently `inactive.`
Subscription	Unsubscribed	An `Unsubscribed` occurs when the subscriber unsubscribes from a subscription.
Subscription	Inactive	An `Inactive` event fires when a subscription has been inactive according to the provided parameters.