A funnel is a way for you to create custom logic within OptiPub that is performed on your subscriptions. For instance, you might want to add an
segment once a user clicks on a link within an email. You could use a funnel for this that accepts an
email clicked event and then performs the
add email to segment action.
All funnels begin with an
event. An event can be described simply as "something has happened to a subscription." For instance, a subscription was started, a subscription opened an email, a subscription clicked spam, and many other events. An event is the first part of a chain that can fire other
Events are always orange with a dotted line around the cell.
condition is a cell that has two possible outcomes;
false. A condition is used as a way to fork a chain of actions but making a determination of what should happen. For instance, you might want to check if a subscription has ever opened a email before by running a
query condition. If the subscription has opened an email previously, the
true connector would fire, otherwise the
false one would.
condition is marked by a light blue cell with an incoming connector and two outgoing connectors. The
true connector is marked by a green circle while the
false is marked by a red connector.
action is a type of cell that performs a function on the incoming connector. For instance, you might want to dispatch an email to a subscription. You would do this by using the
action and connecting it via a connector.
action is marked by a purple cell with a single incoming and outgoing connector. You may chain multiple
actions together by connecting them.
Updated almost 4 years ago